San Francisco, Calif. (September 27, 2011) – 
Chrome, the world’s leading manufacturer of bike messenger bags, footwear and urban cycling apparel, today launches their brand new City Series, kicking it off London style. Chrome’s City Series uses fan favorites, the Heritage Citizen buckle messenger bag and Assault Yalta backpack, to reinterpret the unique materials and graphic treatments that define the culture and lifestyle of each city.
London Series Citizen and Yalta are recreated replacing the traditional Chrome Cordura for a doublecoated technical herringbone tweed outer shell and nubuck leather panel. Victorian-inspired print by Brooklyn-based Flavor Paper lines the interiors, capturing a taste of all things punk, ale, bikes, royalty and tweed.
“We’re very excited to launch our City Series,” says Chrome Director of Marketing, Matt Sharkey. “And it makes plenty of sense to do it with our friends in London who share a similar interest in all things irreverent. Flavor Paper’s attention to quality and detail matches that of the Chrome brand, so they were the perfect partner to bring it all together.”
Like all Chrome Citizens, special features include: Iconic quick release buckle with integrated bottle opener; laptop sleeve compatibility (sleeve sold separately); daisy chain mounting loops for attaching carabineer clips or bike lights; industrial strength Velcro accessory mounting strap; reflective straps for night visibility; and EVA foam padded shoulder strap with cross-chest load stabilizer for increased rideability. MSRP: $160.
Like all Chrome Yaltas, special features include: Weatherproof rolltop main compartment with adjustable stainless steel closure accommodates a range of load sizes; floating bucket liner for added wetness protection; daisy chain mounting loops for attaching carabiner clips or bike lights; industrial strength Velcro accessory mounting straps; ergonomic shoulder strap design with EVA foam back panel for improved fit and breathability; sternum strap for load distribution; industrial metal cam lock underarm compression buckles; zippered external front org pocket; and integrated side-access laptop stowage (laptop sleeve recommended). MSRP: $140.
Check out City Series London in action (video: http://www.vimeo.com/29677241) and stay tuned for new cities being added in 2012 and beyond.
About Chrome
Founded in 1995, San Francisco-based Chrome is the leading manufacturer of durable, utilitarian bags for city living from Brooklyn to Berlin to Tokyo. Made in the U.S.A and sold in over 600 retail stores worldwide, Chrome has expanded to include footwear and apparel for men and women. You can visit Chrome at their retail shops in San Francisco, Manhattan and now Chicago. For more information, please visit: www.chromeindustries.com.
INTRODUCING CHROME CITY SERIES: LONDON
Our Citizen and Yalta reinterpreted with unique materials and graphic treatments that defi ne London’s culture and lifestyle. More cities to come.
Cityproof. Weatherproof. Guaranteed for life.
London Transport Citizen [$160]
Our iconic Heritage Citizen buckle bag inspired by all things punk, ale, and tweed.
Special Features:
- Double coated technical herringbone tweed outer shell with nubuck leather panel
- Victorian-inspired print by Brooklyn-based Flavor Paper
- Iconic quick release buckle with integrated bottle opener
- Laptop sleeve compatible (sold separately)
- Industrial strength Velcro accessory mounting straps
- Reflective straps for night visibility
- Daisy chain mounting loops for attaching carabineer clips or bike lights
- EVA foam padded shoulder strap with cross-chest load stabilizer for increased rideability
- Weatherproof independently suspended military grade 18 oz. truck tarpaulin liner
- Commercial grade five bar seat belt webbing and nylon 69 thread
DIMENSIONS: 22.5”wide x 12”high x 6.5”deep
VOLUME: 26L
London Transport Yalta [$140]
Our original Assault Yalta rolltop pack, inspired by all things punk, ale, and tweed.
Special Features:
- Double coated technical herringbone tweed outer shell with nubuck leather detailing
- Victorian-inspired print by Brooklyn0based Flavor Paper
- Weatherproof rolltop with adjustable stainless steel closure accommodates a range of load sizes
- Side access zippered compartment with built-in laptop sleeve fits up to 15” laptops (padded sleeve recommended, sold separately)
- Zippered external front pocket for wallet, keys, phone, and other tools
- Daisy chain mounting loops for attaching carabiner clips or bike lights
- Industrial strength Velcro accessory mounting straps
- Ergonomic shoulder strap design with EVA foam back panel for improved fit and breathability
- Sternum strap for load distribution
- Industrial metal cam lock under arm compression buckles
- Weatherproof 1000 denier truck tarpaulin liner
- Nylon 69 thread and YKK zippers
DIMENSIONS: 14”wide x 21”high x 6” deep
VOLUME: 29L
still just a copy of JPNY